Creative Direction & Website Solution
Oishii Sake
Oishii Sake is a premium American-made sake brand crafted with Blue Ridge Mountain water and single-origin rice. Content related to alcoholic beverages is intended only for audiences of legal drinking age. Please confirm you are of legal age before proceeding.
Challenge
Oishii Needed a website to educate and engage its audience while building brand awareness. The challenge was to create a design that balanced traditional Japanese craftsmanship with modern American appeal, highlighting the high-quality water and single-origin rice used in the brewing process. Additionally, SEO optimization was essential to attract health-conscious consumers and elevate the brand’s visibility in a competitive market.
Research & Strategy / UX/UI Design / Brand Identity / Responsive Design / Visual Design / Conversion Optimization / Content Integration
Services
Art Direction
Brand Audit
Branding
UX/UI Design
Website Dev
Solution
We designed a visually stunning website that seamlessly blends modern minimalism with cultural authenticity. The site highlights Oishii’s unique selling points, including its use of Blue Ridge Mountain water and single-origin rice, while emphasizing health benefits and sustainability. The design features intuitive navigation, a recipe CMS to showcase sake-based cocktails, and CTAs that guide users to third-party purchasing platforms.
To amplify visibility, we implemented an SEO strategy targeting niche keywords related to premium sake, health-conscious drinking, and American-made alcohol. This strategy included content optimization, metadata updates, and a focus on educational blog posts to establish Oishii as a thought leader in the sake industry.
Result
65%
Increase in Organic Traffic
50%
Increase in Engagement Time
40%
Increase in Click-Throughs
Project Overview
Boosted Conversions and Helped Showcase Expertise
